I'm Daniel, a freelance web developer specializing in WordPress, React, and AI solutions
Full-stack developer with 10+ years of experience building with WordPress and React. Previously a senior engineer at Automattic. Based in Amsterdam, working with agencies and clients worldwide.
I've worked on hundreds of websites, from small non-profits to large multinationals
2026
Datarotonde
UX and UI design for an internal customer platform, plus an interactive real-time dashboard visualizing the status of all customer connections.
ReactTailwindUX Design
2025
Weave Worship
Worship planning and service management platform for churches.
Next.jsGraphQLReactWordPress
2025
University of Amsterdam
Improved a partner website with interactive filtering and enhanced user experience.
WordPressJavaScriptPHP
2024
Mary Baldwin University
University website with a custom block-based content editing experience.
WordPressReactBlock EditorPHP
2024
University of Saint Francis
University website with custom WordPress theme and block editor integration.
WordPressReactBlock EditorPHP
2024
Lazarus
Custom WordPress plugin integrating with the Toast API to display live on-tap beer availability.
WordPressPHPREST API
2023–2024
Online Plastics Group
Custom plastic sheet generator and international shipping solutions.
WordPressVuePHP
2021–2023
Automattic (Senior Software Engineer)
Joined after Automattic acquired my plugin Social Image Generator. Worked on Jetpack Social and other WordPress.com products.
WordPressReactPHP
2016–2020
Van Ons (Lead Front-end Developer)
WordPress developer, later lead front-end developer. Pioneered adoption of the block editor at the company. Worked on sites for clients including IKEA, Marktplaats, Intratuin, and indebuurt.
WordPressReactBlock EditorJavaScriptPHP
Over 10 years building meaningful experiences for the web
I'm a full-stack developer, but I'm most at home on the frontend, turning a design into something that feels right in the browser. Over the years I've built custom blocks, payment flows, interactive components, WooCommerce stores, and more. I care about the details.
AI is a big part of how I work now. I use it throughout my development process and build it into the products I create. It's changed how I approach problems, and I think we're just getting started.
Most of my work is in collaboration with agencies and studios. I either join an existing dev team or take a project from design to deployment on my own. Either way, I like to keep things simple, communicate clearly, and ship work I'm proud of.
When we needed a WordPress developer with strong accessibility and performance skills, Daniel fit the brief and then some. He's a great collaborator capable of solving any technical challenge we throw at him, and he actively makes great suggestions to improve the end products for our clients.
Joel Goodman Director, Bravery
I have been working with Daniel for many years, and in that time, we have set up many digital platforms together. Besides extensive WordPress knowledge, he also has a keen eye for design and his communication is always on point. He comes with solutions rather than problems and brings positive energy to the team.
Gauke Tijssen Senior Project Manager
I also build my own products and plugins
Current
Tide
Simple, honest time tracking. Organize by client and project, with AI-powered time entry.
Current
Tibbie
Schedule and publish social media posts across platforms, with a built-in MCP server for AI agents.
Better Loop
A WordPress plugin to build filterable, searchable content displays from the block editor.
Autoblue
Automatically share your WordPress posts to Bluesky and display likes and replies on your site.
Social Image Generator
A WordPress plugin that automatically creates social share images for your content. Acquired by Automattic.